Surrogate Advertising: How justified?
Do you remember the ad in which a very well dressed and hurried office executive doesn’t bother to stop the lift on an elderly couple’s far-cry and then doesn’t even de-board at destination because he sees a beautiful young lady entering? A nice Ghazal plays in the background (good one indeed as some people are desperately searching for a full version online) while the executive fellow admires her beauty and tries to strike a conversation before the lift goes back to where it began--elderly couple still waiting. The executive is apparently embarrassed. “Men will be men”, the ad sums up and ends after showing Seagram’s Imperial Blue Superhits Music CD logo with the announcement. I searched for the music CD online and found that there are two volumes of dance mixes collection compiled as “Seagram's Imperial Blue Superhits” that came out under record label of Sony Music. Needless to mention that the music CD thing is just a gimmick to dodge the legal tangles. Hashtag “#adswedonotbu...